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For service providers

This session is organised specifically for representatives of IT and business process service providers as well as investment promotion agencies, to help with optimising communication and presentation on the German market and beyond.

WORKSHOP SESSION 

Organising marketing, communication and sales for technology and business process services on the German market and beyond

Outsourcing & Shared Services Germany Forum 2019

8:30 - 9:00 - Arrival and Registration with coffee and small snacks

9:00 - 11:00 - Workshop session 

How to identify and win clients for technology and business process services, not only in Germany?

In this workshop session we present and discuss market opportunities, strategies and activities on positioning technology and business process services on the German market and how to organize an effective sales process.

This session is meant for anyone involved or interested in expansion, export of services, strategic management, marketing, communication and sales. The objective of this session is to provide inspiration and practical tips to optimize communication, presentation and sales activities.

Your presenters:

Stephan Fricke, CEO of Deutscher Outsourcing Verband and owner of 5com Media, a specialized market support outlet with focus on technology, business process and automation service industries, will share his experiences when working with businesses and public organizations on marketing and communication activities, will analyze market opportunities, present best practices for increasing recognition, and for lead generation on the German market.

Sascha Kronberg, CEO of the Berlin- & Budapest-based Management Consultancy IGNITE MY SALES GmbH, will take you onto the journey of how to sell services and technology to German midsize businesses. Sascha and his team have successfully helped numerous U.S. and European vendors with their market entry strategy and assisted them to scale their sales operations. Explore how to overcome the "German Angst" of picking unpredictable partners and how to cope with overcautious skepticism from potential clients. Learn how can you scale your sales most efficiently and remain in the driver seat.

Participation:

This is free for participants of Outsourcing & Shared Services Germany Forum.

For representatives that don't participate in the conference on June 4th we ask for a participation fee of 250 EUR.

Registration:

Please register for the workshop by sending an email with name, company and position to s.fricke@outsourcing-verband.org

Different location!

Worklab at the Design Offices Berlin, Leipziger Platz
Leipziger Platz 16
10117 Berlin

11:00 - 11:30

Networking and informal discussions with coffee & snacks

Design Offices Berlin, Leipziger Platz

Pictures credit (two): via DesignOffices Germany's website: https://www.designoffices.de/standorte/berlin-leipziger-platz/
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